Life is busy. Everyday we are being pulled in a thousand different directions, and inevitable, we forget things. That is where PlanBold steps in. Founded by two sisters who are both mothers and professionals, their vision is to create a planner that actually has everything you need in it.

Together we recently completed their company’s branding and are currently working through the planner layout design.

As we approached the branding process, Carmen and Cheryl knew they wanted to use a lioness as the defining symbol of the brand. Embodying raw power and a proven provider and protector, it was an easy choice to move forward with. By combining a figure with such a presence and using a neutral color palette, we created a brand that will help people plan with confidence.